Planning in High Heels

About

Patricia McDonald (@patsmc)

If there’s one thing I love more than killer heels, it’s a killer idea. A planner for over 15 years, I discovered a passion for all things digital back in 2008, inspired by John Battelle’s description of “the database of intentions”. Passionately curious about the social web, data visualisation, the power of the crowd, robots and Louboutins. Currently Chief Strategy Officer, Isobar UK,¬†¬†formerly Founding Partner, The Social Practice, Head of Digital Strategy, CHI & Partners and Planning Director at BBH and BBH Labs . Views expressed here are my own and not those of my employers.

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