Planning in High Heels


Patricia McDonald (@patsmc)

If there’s one thing I love more than killer heels, it’s a killer idea. A planner for over 15 years, I discovered a passion for all things digital back in 2008, inspired by John Battelle’s description of “the database of intentions”. Passionately curious about the social web, data visualisation, the power of the crowd, robots and Louboutins. Currently Chief Strategy Officer, Isobar UK,  formerly Founding Partner, The Social Practice, Head of Digital Strategy, CHI & Partners and Planning Director at BBH and BBH Labs . Views expressed here are my own and not those of my employers.

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My Tweets

  • @jtwinsor @faris haven't known it as high as 150% but certainly an assumption that you can bill over 100% as agency hours > client hours 3 days ago
  • @faris "Darkness visible". Did Milton predict the AdTech market? Discuss 3 days ago
  • The universe: "We love you" @carrieffisher: "I know" 2 weeks ago
  • @SGroebner @faris indeed. Sometimes we want to minimise friction sometimes we want to maximise experience 4 weeks ago
  • @faris absolutely. Expecting a buy button everywhere to work ignores the different ways people shop different categories. Seldom linear. 4 weeks ago
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