Planning in High Heels


Patricia McDonald (@patsmc)

If there’s one thing I love more than killer heels, it’s a killer idea. A planner for over 15 years, I discovered a passion for all things digital back in 2008, inspired by John Battelle’s description of “the database of intentions”. Passionately curious about the social web, data visualisation, the power of the crowd, robots and Louboutins. Currently Chief Strategy Officer, Isobar UK,  formerly Founding Partner, The Social Practice, Head of Digital Strategy, CHI & Partners and Planning Director at BBH and BBH Labs . Views expressed here are my own and not those of my employers.

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My Tweets

  • @michaelehughes how funny, almost tweeted that exact verse to you 8 hours ago
  • @michaelehughes ask yourself WWSS-What would Seamus Say? 11 hours ago
  • Omniscient beings would have had a job anticipating some of my former clients' requests but good luck with the AI 1 day ago
  • Moreover we should remember that every time we see a doctor, take a bus or send our kids to school we are using state "benefits" 3/3 6 days ago
  • Demonising those on benefits should quite simply be a hate crime. Attitudes shape policy shape shameful neglect. 2/3 6 days ago
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