Planning in High Heels


Patricia McDonald (@patsmc)

If there’s one thing I love more than killer heels, it’s a killer idea. A planner for over 15 years, I discovered a passion for all things digital back in 2008, inspired by John Battelle’s description of “the database of intentions”. Passionately curious about the social web, data visualisation, the power of the crowd, robots and Louboutins. Currently Chief Strategy Officer, Isobar UK,  formerly Founding Partner, The Social Practice, Head of Digital Strategy, CHI & Partners and Planning Director at BBH and BBH Labs . Views expressed here are my own and not those of my employers.

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My Tweets

  • @shesaysuk @nishmarobb so true! My little girl loves to tell me "I'm the leader!" and "I did it all by myself!" 2 hours ago
  • Clue is in the title. Programmatic. Neither inherently good nor bad, just code. Up to us what we programme it to do. 2/2 2 hours ago
  • So much chat about the end of ad tech. To misappropriate Churchill, it's not the end. But it may be the end of the beginning. 1/2 2 hours ago
  • RT @NHSMillion: On the day that Article 50 is triggered, please RT to show support for our amazing staff from the EU and the rest of the wo… 19 hours ago
  • @TessAlps agree entirely. Smart and contextually relevant ad tech cd be great, but seldom happens due to cost and data mining challenges. 2 days ago
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