Planning in High Heels

About

Patricia McDonald (@patsmc)

If there’s one thing I love more than killer heels, it’s a killer idea. A planner for over 15 years, I discovered a passion for all things digital back in 2008, inspired by John Battelle’s description of “the database of intentions”. Passionately curious about the social web, data visualisation, the power of the crowd, robots and Louboutins. Currently Chief Strategy Officer, Isobar UK,  formerly Founding Partner, The Social Practice, Head of Digital Strategy, CHI & Partners and Planning Director at BBH and BBH Labs . Views expressed here are my own and not those of my employers.

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My Tweets

  • Omniscient beings would have had a job anticipating some of my former clients' requests but good luck with the AI fal.cn/uzvW 17 hours ago
  • Moreover we should remember that every time we see a doctor, take a bus or send our kids to school we are using state "benefits" 3/3 5 days ago
  • Demonising those on benefits should quite simply be a hate crime. Attitudes shape policy shape shameful neglect. 2/3 5 days ago
  • We need a total rethink not just of social housing but how we as a society talk about poverty, and think about benefits 1/3 5 days ago
  • @tommorton you could make a joke about how it's an Alexa mix up instead. I haven't seen many of those. 6 days ago
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